NABL Accredited Laboratory
Helpline : 9167223837
NABL Accredited Laboratory
Helpline : 9167223837

Franchise


DEAR ASSOCIATE,

Lifecare Diagnostics Center is an ultramodern Diagnostic Centre with comprehensive facilities for Laboratory, Imaging investigations & other diagnostic facilities, under one roof. Established in 1995, as a private limited company in Mumbai, this is the first centre with such facilities in the Andheri suburb that is equipped with state-of-art fully computerized & automated machines from reputed companies. Having been in the diagnostic’s business for all most two decade we have gained valuable experience through the multitude of tests performed. At the core is our highly skilled team of medical professionals including physicians, medical technologists, medical technicians, and lab assistants who work collaboratively. We are dedicated to comprehensive, high- quality, rapid-response laboratory testing at affordable prices. We use advanced technologies to provide information that is critical to the diagnosis and ultimately the treatment of all diseases. We provide screening, diagnosis and prognosis testing services to physicians, nursing homes, and companies. Our service portfolio includes Advanced pathology, Radiology, Mammography, BMD (DEXA), Sonography, Cardiac imaging, Dental, Ophthalmology, ENT/Audiometry etc. For the convenience of patients in various areas Lifecare has a wide network of various sub- centers and collection centers, we also have a 24-hrs Day & Night pathology Centre with latest and high-end pathology equipment to attend to any emergencies. We would like to invite investors and prospective business owners looking to venture into the Diagnostic industry to come grow with us.

Yours sincerely,
Dr. Vinay Goel

INDIAN HEALTHCARE - AN EXPANDING INDUSTRY
There is a Growing demand for improved public health infrastructure due to the country‘s high population and increasing disease profile. With an increasing incidence of life style diseases (approx. 33 percent of the total pie) and a growing geriatric and pediatric population, there is an emphasis on the need for specialty care. The present demand for quality in healthcare services is also accelerated by market forces such as medical awareness, insurance, and corporate sectors. As a result of this, there is a growing demand from the public for better healthcare.


DIAGNOSTICS A GROWING TREND

5,900 crores

At INR 5,900 crores, diagnostic services account for approximately 3.60% of the healthcare market.

$600 million

The diagnostics market revenue in 2011-12 touched $600 million as against $510 million in 2010-11.
28%

At INR 5,900 crores, diagnostic services account for approximately 3.60% of the healthcare market.

1.25 million

Over 40,000 pathology laboratories in the country service a total of approximately 1- 1.25 million patients per day.

More than ever, people seeking healthcare look for trustworthy information to make informed decisions about the care they receive. Quality, service, convenience and cost are major determinants in the decision- making process. Filling in this need is Lifecare a well established, state of the art contemporary diagnostic centre.


LIFECARE LEADS THE WAY

Lifecare is the leading player in the pathology and diagnostics business, started in July 1995 by Dr. Vinay Goel as one of its promoter, Director and Chairman. Lifecare is an ISO 9001:2008 and NABH, QCI accredited company ensuring world-class services which are second to none.

We have two verticals:

• Lifecare Diagnostics

Lifecare Diagnostics vertical caters to state-of-the-art high end diagnostic facilities with main focus on the preventive care. Our service portfolio includes Advanced Pathology, Radiology, Mammography, BMD (DEXA), Sonography, Cardiac Imaging, Dental, Ophthalmology, ENT/Audiometry, Multi- Specialty Doctors for consultations etc all under one roof.

• Lifecare Advanced Pathology

Lifecare Advanced Pathology supports and executes all the routine and high end Pathology investigations and testing in the field of Serology, Immunology, Biochemistry, Microbiology, Clinical Pathology Haematology, Molecular/Genetics, Cytology, Histopathology etc
Advanced pathology connects to collection Centres and Hopital Lab Management Model, thus creates a network and value add for the overall business.
Advanced Pathology at Lifecare is NABL , QCI and ISO 9001:2008 Accrediated Lab, proving our commitment towards Quality. Lifecare is in process to acquire CAP accreditation (best in the Industry) very soon. Lifecare offers numerous health packages for the individuals, corporate body, Insurance companies, defense services, and hospitals in the form of health diagnostic and medical assistant services. Corporate health care is our specialty; various corporate houses have bestowed their faith in our highly professional services for checkups of their employees. e.g Air India, Jet Airways, Indo Mobil, ABB, Indian Bank, Corporation Bank, ICICI Prudential, OM Kotak Mahindra, TATA AIG, Max New York, L.I.C, Siemens, Bank of Baroda, etc.
The quality of our work is continuously monitored by our internal quality control team. We are committed to excellence to scientific diagnosis and continuously strive to meet or even exceed customer expectation / relation and satisfaction which is our primary motto.

FUTURE EXPANSION PLANS
Looking at the spurt of growth in the Indian market for diagnostic and labs and the potential for high ROI Lifecare has charted out an extensive expansion plan for the future:


WIDENING TEST MENU
After recently adding hormones and vitamins tests, Lifecare has addedMolecular/Genetic screening testing. The group is also scaling up its number of associate collection centre from around 100 to 300 in next three years.


DIAGNOSTIC CENTERS BOOST
Spurred by success of its diagnostic (imaging) division started way back in 1995, Lifecare has scripted plans of starting 15 to 20 diagnostic centers across India. Initial focus is Western and Northern India


BOLSTERING PATHOLOGY BUSINESS
The group's pathology section, which is also getting a new sub-brand Lifecare Advance pathology, is slated for expansion. The group intends to develop a network of 250 collection centers in next 5 years.


HOSPITAL LAB MANAGEMENT
Besides standalone path labs, it is also keen on taking on managing more path labs of hospitals. As of now, five hospitals have tied-up with Lifecare Medical Centre for management of their path labs.


STRENGTHENING PREVENTIVE HEALTHCARE
It is also strengthening its nutrition and fitness division (Holistic preventive healthcare segment), one of its key differentiators from its competitors. Besides advising customers on management of their nutrition, diet and exercise plan, we would also offer them complete diagnostic solution.


THE NEXT STEP IN DIAGNOSTIC GROWTH

We feel, there is significant opportunity for an independent diagnostics Centre's chain to come in and strong opportunity & key business strengths put Lifecare in an excellent position to capture this market Lifecare has come up with the most feasible option of expansion through franchising model and are inviting likeminded individuals who want to take the next step in the diagnostic field to come grow with us.

OUR UNIQUE SERVICES

OPPORTUNISTIC MARKET:
Company offers services in pathology, imaging and preventive care

ESTABLISHED NAME:
Credible business image with in business presence for 17 years

EXPERIENCED AND SKILLED:
Strong proof of concept with four diagnostics centers

STRONG MARKET PRESENCE:
Over 100 collection centers and doing HLM in five hospitals

ADVANCED AND LATEST TECHNOLOGY:
Hi-tech and Advanced pathology lab for more reliability

SUSTAINABLE APPROACH:
Faster reporting penetration with advanced testing process

QUICK AND ACCURATE:
Excellent adaptability of pathology & diagnostics centers

ROBUST IT INFRASTRUCTURE AND NETWORKED LOGISTICS



FRANCHISE FACTS

Diagnostic Centre:

Area : 3000-4500 sq. ft.
Investment : 4.5Cr – 5.5 cr (or + 9cr)*
Target Cities : Pan- India


Advanced Pathology:

Area : 700 - 1200 sq. ft.
Investment : INR 1 cr – 1.5cr*
Target Cities : Pan-India


(* Actual project cost may vary. Figure shown above are indicative only. An additional 9 cr cost will be incurred for CT Scanner and MRI facility)


SUPPORT FROM FRANCHISOR

LOGISTICS
Lifecare will do the tie up with local Courier company for Intra-city transportation and National player for inter-city transportation (to bring sample to Mumbai for Specialized testing)

SETUP SUPPORT
• Site selection guidelines
• Provision of Architecture / Interior design guidelines
• Site visits by the Franchisor's team to monitor and co - ordinate progress of the project work

EQUIPMENTS
• Equipment selection
• Guidelines to ensure smooth installation of the Medical equipment & finalizing a maintenance
• contract for the equipments

MARKETING AND SALES SUPPORT
• PR at national level
• Clinic launch guidelines
• Advertising templates
• Guidelines on direct mailer campaigns
• Policies on inaugural promotion schemes
• Marketing Manual covering an Institutional Marketing Plan, corporate proposals template, details of the products.

OPERATIONAL SUPPORT
• Lifecare would provide the Operations Manual which contains mandatory and suggested specifications, standards, operating procedures and rules for running the business.

ADDITIONAL SUPPORT
• Each franchisee will have 5 collection centers under and will be in charge for their pathological reports

FRANCHISEE PROFILE
• Existing Diagnostic centers/independent labs with strong due diligence
• Preference will be given to the person with passion for health care with business ethics
• White collar person who is educated with manpower management skills
• Franchisee with strong financial back up
• Franchisee with exceptional local marketing skills and should know how to acquire customers

FREQUENTLY ASKED QUESTIONS

Q. How much would a 'LIFECARE' Franchise of Diagnostic Centre cost me?
A. We have two franchise models:
• Lifecare Diagnostic Centre: The initial setup cost would be around INR 4.50-5.75* cr. without CT Scanner and MRI for an area of around 3000 sq ft and an additional 9 cr* with CT Scanner and MRI for an area of around 4500 sq. ft.
• Advanced pathology lab: The initial setup cost would be around INR 1cr. to 1.5cr*. for an area of 700 to 1200 sq ft. All the models include working capital, franchise fees, interiors, equipments and rentals.

Q. How long does it take to open 'LIFECARE' Franchise?
A. After signing the formal agreement it normally takes 2 to 3 months to set and start the entire operations.

Q. When can I break even?
A. The break-even point varies from centre to centre as it depends on variety of factors such as overheads, operating cost and business performance.

Q. Do I need a license to open a 'LIFECARE' Franchise?
A. No, but of course you need to sign the formal legal agreement.

Q. Where are you selling franchises?
A. A PAN India approach will be taken with initial phase starting with major cities of North and West India.

Q. Do I need to currently be from a medical education background to be accepted as a Franchisee?
A. No prior experience in the medical education is required. Prior experience in medical would be desirable but not mandatory. Our Franchise program is designed in such a manner that it assists a new franchisee in all the areas of operations.

Q. What is the term of the franchise agreement?
A. The initial agreement for diagnostic and collection centers is for 7 years respectively, with an option of renewing it further. Renewal of the agreement is subject to mutual agreement of both the parties.

Q. Do you provide any business aids?
A. Yes, we do. We start helping you from the set up phase; we will help you from designing of the centre, fit outs, fixtures, production, staff recruitment, training to help you with day - to - day operations.

Q. How will advertising be handled?
A. Local advertisement and promotions shall be carried out with the support and inputs from head office of 'LIFECARE'.

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